Joyshtick Food Truck


Evan Werthman came to us with the idea of fusing two things: video games and fast, food truck eats. We had to think about combining JoyShtick’s signature item, burgers, with a love for gaming. Evan wanted a logo that felt hand-drawn, hand-crafted, similar to his hand-crafted, artisan burgers. We came to a conclusion by combining a joystick and a cheeseburger, without perfect lines to give it a roughened, illustrative look.

Logo Design